The holiday season from November through January is considered by some to be a less than desirable time to put a home on the market. However, in the Dallas/Ft. Worth market for example, that assumption is far from the truth. While the thought of selling your property during the winter months may dampen your holiday spirit, the season does have its advantages: holiday buyers tend to be more serious; competition is less fierce with fewer homes being actively marketed; population growth remains strong; and a seasonal moving period means many families relocate during the holiday season.
If you are committed to the challenge, this could be the best time to sell a house and/or buy a home.
Follow these top 10 tips for selling your home during the holidays:
Deck the halls, just don’t go overboard.
Homes often look their best during the holidays; just be careful not to go overboard on the décor. Adornments that are too large or too grand can crowd your home and distract buyers. The sights and smells of the holidays definitely appeal to the senses.
Use good judgment on hiring your real estate team or agent.
You will need a team or individual who will work hard for you and won’t disappear during Thanksgiving, Christmas or New Year’s. You always need a listing agent who will go above and beyond to get your home sold. This will ease your stress and give you more time to enjoy the season. The Tomlin Team is dedicated to serving our clients well. You will always have the availability of someone on our team.
Seek out motivated buyers.
Anyone house hunting during the holidays has a high motivation to find a home soon. Most buyers are on a deadline. Your real estate team will market to people relocating for jobs in your area, investors who are facing tax deadlines, or those who are ready to upsize or downsize during the holiday season.
Price it to sell.
No matter what time of year, a home that’s priced correctly for the market will make buyers feel merry. Rather than gradually making small price reductions, wise real estate agents advise sellers to price their home correctly before putting the home on the market.
Make curb appeal a top priority.
As trees start to change colors and drop their leaves, maintaining the exterior of the home becomes even more important. Bare trees equal a more exposed home, so touch up the paint, clean the gutters, and spruce up the yard. Keep buyers’ safety in mind as well by ensuring walkways are free of snow or ice (for those who live in areas that even GET winter weather) as well as leaves or debris.
Insist on top-notch photography.
When the weather outside is frightful, homebuyers are likely to start their house hunt from the comfort of their homes by browsing listings online. One advantage of hiring The Tomlin Team is our expertise in marketing your house with flattering, high-quality photos of your home which are sure to make a good first impression. If possible, have a summer or spring photo of your home available so buyers can see how the landscaping looks at its peak.
Ensure your Realtor provides a video or 3-D tour for online shoppers.
It’s possible that less foot traffic will occur during the holidays due to inclement weather and vacation plans. The Tomlin Team offers a 3-D video tour when marketing your house which will attract house hunters who don’t have time to physically see your house or who might need to narrow their list to just a few homes.
Give house hunters a place to escape from the cold.
Make your home feel cozy and inviting during showings by cranking up the heat, playing soft classical music and offering homemade holiday treats. When you encourage potential buyers to spend more time in your home, you also give them more time to admire its best features.
Keep the presents under the tree to a minimum
The kids may not think they’re getting much, so minimizing the gifts may potentially surprise the children as well as improve the orderliness of the house.
Relax — the new year is just around the corner.
The holidays are stressful enough with gifts to buy, dinners to prepare and relatives and friends to entertain. Take a moment to remind yourself that if you don’t sell now, there’s always next year, which, amazingly, is only a few days away.
Thinking of selling?
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