At 751 S. Sherman St., a few blocks south of Spring Valley Road, a Jordanian roastery is grinding coffee to order, roasting nuts and seeds, and making peanut butter in-store. Jubran Roastery & Market opened Oct. 17. It is the first location outside Jordan for a company that has been roasting there since 1986.
That one opening fills in a gap on this stretch. The week before Thanksgiving, South Sherman Street between the 700 and 1000 blocks covers most of a hosting list. You can get coffee, dates and spices, a roast cut the way the recipe calls for, a tray of baklava, and lunch before you drive home.
The newest stop grinds what you ask for
According to Community Impact's report on the opening, Jubran Roastery & Market sells nuts, dates, coffee and chocolates, with 111 varieties of spices ground in the store. Owner Eddie Tiraoui told the outlet that customers can pick any coffee and "they'll grind it for you right there." He also said the store has seating for coffee or gelato, calling it "some kind of getaway."
Tiraoui told Community Impact he first came across Jubran on a trip to Jordan and wanted to bring it to Richardson, his hometown. The chain runs 18 stores in Jordan, and he said the Richardson store will serve as the model for future U.S. locations.
For a holiday table, this covers the part of the menu that suffers most from sitting on a shelf: coffee for after dinner, nuts for the bowl on the counter, and spices for the rub. All of it is ground or roasted in the store.
A block south, the butcher cuts to order
Jasmine Market & Cafe at 820 S. Sherman St. pairs a market with a restaurant and cafe. The market's butcher counter is 100% halal, and nothing is pre-packaged. Whole chickens, lamb shoulders, cube steaks and kabab-cut beef are cut to order and trimmed the way the customer asks.
The grocery aisles carry Mediterranean olive oil, spices by the bag, rice in 10-pound sacks, teas, sweets and pantry staples from the Middle East and North Africa, plus fresh fruit, greens and herbs. The market is open 8 a.m. to midnight daily, so a late run after a weekday shift is possible. The site lists restaurant and cafe hours of 10 a.m. to 2 a.m.
Between Jubran and Jasmine, the savory side of a holiday menu is handled. A lamb shoulder for the main course and freshly ground spices to season it come from two stores a block apart.
The 1055–1057 block handles dessert and the lunch stop
Farther south, two neighboring addresses have filled in over the past year. Community Impact covered each opening as it happened:
| Stop | Address | What it serves | Opened |
|---|---|---|---|
| Royal Roastery | 1055 S. Sherman St., Ste. 100 | Roasted nuts, baklava, cheesecake, crepes, coffee | April 4, 2026 |
| Mutabak Karak | 1057 S. Sherman St., Ste. 110 | Yemeni street food: filled mutabak, karak chai, sweet Yemeni puffs | March 2026 |
| Hamburgotti's | 1057 S. Sherman St., Ste. 120 | Smashburgers | Early 2026 |
| Khashoka | 1057 S. Sherman St., Ste. 130 | Jordanian and Middle Eastern plates: mansaf, fatteh, kofta, hummus | November 2025 |
| Noor-Sha Cafe & Catering | 1057 S. Sherman St., Ste. 150 | Turkish food, baked goods, paninis, breakfast | Aug. 27, 2025 |
Royal Roastery is the dessert-tray stop: baklava for the table and roasted nuts if Jubran's bins ran short. Noor-Sha's baked goods and catering cover a second option for sweets.
Khashoka lists hours of 9 a.m. to 10 p.m. Sunday through Thursday and 9 a.m. to 11 p.m. Friday and Saturday. With a 9 a.m. opening, a Saturday shopping run can start with breakfast there or at Noor-Sha and end with groceries at Jasmine a few blocks north.
Why one street ended up stocking all of it
Developers built this cluster on purpose. In May, Community Impact reported that several shopping centers in south Richardson were developing around Middle Eastern businesses, starting with The Arabian Village. Adam Shawish bought the first Arabian Village building in 2019 and began recruiting tenants. Sammy Jibrin started assembling Al Ameera Plaza a few years later, and its first business opened in 2025.
The same report said the developers went looking for "things that people would drive [for]," in Kareem Jibrin's words. They brought in international businesses opening their first American locations. Jibrin described a customer who flew in from California for Khashoka's opening. Jubran, another first U.S. location, fits that pattern.
The cluster also grew up around established businesses. The article names Afrah Mediterranean Cuisine and Sara's Market & Bakery as existing anchors and calls Sara's a 30-year Richardson staple. The newer Habibi Market Plaza has drawn tenants partly because of its location next to Sara's. City Manager Don Magner told the outlet the development "builds on the idea that we're a foodie city, and that one step beyond that, we're an international foodie city."
The city has also been working on the surrounding corridor. Richardson has announced that a portion of the West Spring Valley Corridor will become a federal Qualified Opportunity Zone on Jan. 1, 2027, for 10 years. The city describes it as a federal designation, not a local zoning change or a grant.
The sweets list keeps growing into 2027
The 600 and 800 blocks hold the newest names on the street, and they lean toward dessert and coffee.
- Milk Cake Bakery is coming to 801 S. Sherman St. in the Habibi Market shopping center, serving specialty coffee and handmade desserts that include a honey cake and a brownie inside a chocolate shell. No opening date has been set.
- Kunafa Factory, a Mediterranean bakery with one location in Arlington, is headed to 600 S. Sherman St., Ste. 108A. It serves baklava and kunafa, a crunchy, buttery layered pastry filled with cheese, nuts or syrup. A state licensing filing shows construction running until the beginning of 2027.
- Sam & Mary's, an all-halal American diner, has its address at 600 S. Sherman St., Ste. 124, where an online menu lists Sam & Mary's Breakfast.
- Matari Coffee Co., a Yemeni coffee concept, has a space at 610 S. Sherman St., Ste. 118, in Habibi Market Plaza.
Kunafa Factory won't be ready for this year's Thanksgiving table. By next year's holidays, though, this street will likely have more dessert counters than it has today.
Timing the run around Sherman and Spring Valley
The one catch is roadwork at the north end. The city has said utility work may close the right lane of northbound Sherman Street for 280 feet south of Spring Valley Road. The right lane of eastbound Spring Valley may also close for 350 feet on both sides of Sherman. The closures run 9 a.m. to 3:30 p.m., with the project expected to finish in early January, weather permitting.
One way to order the stops so the cold items ride home last:
- Start at the 1055–1057 block for breakfast at Khashoka or Noor-Sha, both open in the morning.
- Pick up baklava and roasted nuts at Royal Roastery while you're there.
- Head north to Jubran at 751 S. Sherman for coffee, dates and ground spices.
- Finish at Jasmine Market & Cafe at 820 S. Sherman for produce and the butcher counter, so the meat goes straight into the car.
- On a weekday, leave after 3:30 p.m. or use an exit that avoids the closed lanes at Sherman and Spring Valley.
With Thanksgiving on Nov. 26, a Saturday run on Nov. 21 lands outside the weekday lane-closure hours and leaves time to place a custom cut order at Jasmine's counter.
When we help clients sell or buy in south Richardson, details like these are part of what we share, from which stretch of Sherman fills in next to how a nearby street affects an errand run. If you'd like to talk through what's changing near your street, The Tomlin Team is glad to help. Schedule a Consultation.
